Sendero Provisions Co.

Based in Waco, Texas, Sendero Provisions Co. celebrates the spirit of the American West through thoughtfully designed apparel and gear inspired by life outdoors. Blending vintage Western heritage with modern adventure, the brand is known for its distinctive graphic tees, iconic hats, and original artwork that capture the beauty, humor, and stories of the frontier.With a passion for public lands, open roads, and quality craftsmanship, Sendero creates durable, everyday apparel for hikers, anglers, campers, road trippers, and anyone who feels at home outside. Every collection reflects the brand's motto—"Spirit of the West, Soul of the Wild"—bringing timeless style and a sense of adventure to every journey.